If you are a convenience retailer or a petroleum business owner, you know how important it is to offer fast, convenient, and secure payment options to your customers. You also know how challenging it is to manage your site operations, inventory, and marketing, while complying with the ever-changing industry standards and regulations.
That’s why you need a payment solution that can handle all these aspects and more, without compromising on quality, performance, or security. You need a payment solution that can help you grow your revenue, increase your customer loyalty, and streamline your site management. You need Verifone’s gold disk solution.
Verifone is a global leader in providing innovative and reliable payment solutions for various industries, including convenience retail and petroleum. Verifone’s gold disk solution is a comprehensive and secure payment solution that covers all the aspects of your convenience retail and petroleum business, from the point of sale (POS) to the back office, and from the cloud to the kiosk.
In this article, we will explain what Verifone’s gold disk solution is, how it works, and what benefits it can bring to your convenience retail and petroleum business. We will also show you how Verifone’s gold disk solution can help you:
- Grow revenue in-store and fuel customer loyalty
- Manage your site assets and inventory
- Offer seamless omnichannel experiences
- Accept online and mobile payments
- Comply with EMV and PCI standards
Verifone’s Gold Disk Solution
Verifone’s gold disk solution is a complete and integrated payment solution that consists of several components and functionalities, such as:
- POS systems
- Site controllers
- Foodservice kiosks
- Verifone cloud tools
- Verifone backoffice
- Verifone online ordering
Each of these components and functionalities has its own features and advantages, which we will describe in detail below.
POS Systems
Verifone’s POS systems are the core of Verifone’s gold disk solution. They are designed to provide fast, convenient, and secure payment transactions for your customers, whether they are paying for fuel, merchandise, or food. Verifone’s POS systems support various payment methods, such as:
- Cash
- Credit and debit cards
- Mobile wallets
- Loyalty and gift cards
- QR codes
- NFC and contactless
Verifone’s POS systems also support various payment applications, such as:
- EMV
- PCI
- P2PE
- EBT
- Fleet
- Pay-at-the-pump
Verifone’s POS systems are equipped with powerful processors, large touchscreens, and intuitive user interfaces, making them easy to use for both your customers and your staff. Verifone’s POS systems are also compatible with various peripherals, such as:
- Printers
- Scanners
- Scales
- Cash drawers
- PIN pads
- Customer displays
Verifone’s POS systems are connected to Verifone’s site controllers, which provide centralized management and control of your site operations. Verifone’s POS systems are also connected to Verifone’s cloud tools, which provide real-time data and insights into your site performance and customer behavior.
Site Controllers
Verifone’s site controllers are the brains of Verifone’s gold disk solution. They are responsible for managing and controlling all the aspects of your site operations, such as:
- Fuel dispensers
- Tank gauges
- Price signs
- Car washes
- ATMs
- Security cameras
Verifone’s site controllers also provide connectivity and communication between your site and Verifone’s cloud tools, Verifone’s backoffice, and Verifone’s online ordering. Verifone’s site controllers enable you to:
- Monitor and control your fuel inventory and pricing
- Optimize your fuel delivery and ordering
- Detect and prevent fuel theft and fraud
- Manage and update your price signs and promotions
- Automate and integrate your car wash and ATM services
- Enhance your site security and surveillance
Verifone’s site controllers are scalable and flexible, allowing you to add or remove devices and services as your business needs change. Verifone’s site controllers are also reliable and secure, ensuring your site operations run smoothly and safely.
Foodservice Kiosks
Verifone’s foodservice kiosks are the appetizers of Verifone’s gold disk solution. They are designed to provide convenient and personalized food ordering and payment options for your customers, whether they are ordering from your convenience store, your quick-service restaurant, or your drive-thru. Verifone’s foodservice kiosks support various features, such as:
- Customizable menus and prices
- Upselling and cross-selling suggestions
- Nutritional and allergen information
- Loyalty and coupon integration
- Order confirmation and receipt printing
- Kitchen display and printer integration
Verifone’s foodservice kiosks are equipped with high-resolution touchscreens, speakers, and microphones, making them easy to use and interact with for your customers. Verifone’s foodservice kiosks are also compatible with various payment methods, such as:
- Cash
- Credit and debit cards
- Mobile wallets
- QR codes
- NFC and contactless
Verifone’s foodservice kiosks are connected to Verifone’s POS systems, which provide fast and secure payment transactions for your customers. Verifone’s foodservice kiosks are also connected to Verifone’s cloud tools, which provide real-time data and insights into your food sales and customer preferences.
How Verifone’s Gold Disk Solution Can Help You Grow Your Revenue and Customer Loyalty
Verifone’s gold disk solution is not only a payment solution, but also a marketing solution. It can help you grow your revenue and customer loyalty by offering various features and benefits, such as:
- Personalized offers and promotions
- Loyalty and reward programs
- Customer feedback and surveys
- Digital receipts and coupons
- Omnichannel experiences
- Online and mobile ordering
Let’s take a closer look at each of these features and benefits below.
Personalized Offers and Promotions
Verifone’s gold disk solution can help you create and deliver personalized offers and promotions to your customers, based on their purchase history, preferences, and behavior. You can use Verifone’s cloud tools to segment your customers, design your offers and promotions, and schedule them to be displayed on your POS systems, price signs, foodservice kiosks, and customer displays. You can also use Verifone’s backoffice to track and measure the effectiveness of your offers and promotions, and adjust them accordingly.
By providing personalized offers and promotions, you can:
- Increase your sales and profits
- Boost your customer retention and loyalty
- Enhance your customer satisfaction and trust
- Differentiate yourself from your competitors
Loyalty and Reward Programs
Verifone’s gold disk solution can help you create and manage loyalty and reward programs for your customers, to incentivize them to visit your site more often and spend more. You can use Verifone’s cloud tools to set up your loyalty and reward programs, define your loyalty tiers and rewards, and integrate them with your POS systems, foodservice kiosks, and online ordering. You can also use Verifone’s backoffice to monitor and analyze your loyalty and reward programs, and optimize them accordingly.
By providing loyalty and reward programs, you can:
- Increase your customer lifetime value and loyalty
- Encourage your customer referrals and word-of-mouth
- Collect valuable customer data and insights
- Build your brand awareness and reputation
Customer Feedback and Surveys
Verifone’s gold disk solution can help you collect and manage customer feedback and surveys, to understand your customer needs, expectations, and satisfaction. You can use Verifone’s cloud tools to create and distribute your customer feedback and surveys, and collect them through your POS systems, foodservice kiosks, and online ordering. You can also use Verifone’s backoffice to review and analyze your customer feedback and surveys, and act on them accordingly.
By collecting and managing customer feedback and surveys, you can:
- Improve your customer service and quality
- Identify and resolve your customer issues and complaints
- Discover and leverage your customer testimonials and reviews
- Increase your customer retention and loyalty
Digital Receipts and Coupons
Verifone’s gold disk solution can help you provide and manage digital receipts and coupons for your customers, to save paper, time, and money. You can use Verifone’s cloud tools to generate and send digital receipts and coupons to your customers, via email, SMS, or QR code. You can also use Verifone’s backoffice to store and access your digital receipts and coupons, and use them for your accounting and marketing purposes.
By providing and managing digital receipts and coupons, you can:
- Reduce your paper and printing costs
- Increase your customer convenience and satisfaction
- Promote your offers and promotions
- Encourage your customer repeat purchases and loyalty
Omnichannel Experiences
Verifone’s gold disk solution can help you provide and manage omnichannel experiences for your customers, to offer them a seamless and consistent shopping journey across multiple channels and touchpoints. You can use Verifone’s cloud tools to integrate and synchronize your POS systems, foodservice kiosks, online ordering, and mobile apps, and provide your customers with a unified and convenient shopping experience. You can also use Verifone’s backoffice to track and measure your omnichannel performance, and optimize it accordingly.
By providing and managing omnichannel experiences, you can:
- Increase your customer convenience and satisfaction
- Boost your customer engagement and loyalty
- Expand your customer reach and market share
- Gain a competitive edge in the market
Online and Mobile Ordering
Verifone’s gold disk solution can help you provide and manage online and mobile ordering for your customers, to enable them to order and pay for your products and services from anywhere and anytime. You can use Verifone’s online ordering to create and maintain your own branded website and app, and offer your customers a fast and easy way to order and pay for your products and services online. You can also use Verifone’s mobile apps to enable your customers to order and pay for your products and services from their smartphones, using features such as:
- Scan and go
- Mobile wallet
- Mobile loyalty
- Mobile coupon
By providing and managing online and mobile ordering, you can:
- Increase your sales and profits
- Attract and retain more customers
- Offer more convenience and flexibility to your customers
- Adapt to the changing customer behavior and expectations
Conclusion
Verifone’s gold disk solution is a comprehensive and secure payment solution that can help you grow your revenue and customer loyalty in the convenience retail and petroleum industry. It can help you:
- Provide fast, convenient, and secure payment transactions for your customers
- Manage and control your site operations, inventory, and marketing
- Offer convenient and personalized food ordering and payment options for your customers
- Create and deliver personalized offers and promotions to your customers
- Create and manage loyalty and reward programs for your customers
- Collect and manage customer feedback and surveys
- Provide and manage digital receipts and coupons for your customers
- Provide and manage omnichannel experiences for your customers
- Provide and manage online and mobile ordering for your customers
If you are interested in Verifone’s gold disk solution, and want to learn more about how it can help you grow your revenue and customer loyalty, please contact Verifone or visit their website for more information. Verifone is ready to help you take your convenience retail and petroleum business to the next level. 😊
